Why McDonald's doesn't serve breakfast all day
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McDonald's breakfast notoriously ends at 10:30 a.m. at most locations.
Now, the brand is reportedly going to start testing all-day breakfast.
McDonald's already offers some breakfast items after midnight.
<span style="line-height: 1.5em;">We reached out to an expert, Scott Hume </span>at BurgerBusiness.com,<span style="line-height: 1.5em;"> to find out why McDonald's hasn't fully capitalized on the breakfast menu's popularity. </span>
Limitations in the kitchen hold the brand back, Hume told Business Insider back in 2013.
<p class="utdU2e">"It's a shock to hear, but McDonald's doesn't do made-to-order breakfast," Hume said. "Its customer traffic is too great for that. So eggs and sausage are pre-cooked and held for breakfast sandwich assembly."
<p class="utdU2e">At 10:30, McDonald's needs to start using its toasters and grills for burgers, chicken nuggets, and sandwich buns instead<span style="line-height: 1.5em;">, Hume said. </span>
<p class="utdU2e"><span style="line-height: 1.5em;"></span><span style="line-height: 1.5em;">J.M. Owens, a McDonald's operator in Atlanta, explained more about the process </span>to BurgerBusiness.com<span style="line-height: 1.5em;"> earlier this year: </span><span style="line-height: 1.5em;">"First, there are some capacity issues. We only have so much toaster space and so much grill space. Unlike a lot of breakfast QSRs, we still cook our product on a grill. Many of the pretenders are doing a ton of prep in microwaves. For instance, go into a Dunkin' Donuts or a Starbucks, who are chasing breakfast, and you don't find a grill, or oven, or fryer. We prefer to be a restaurant rather than processing everything through a microwave."</span>
<p class="utdU2e"><span style="line-height: 1.5em;"></span><span style="line-height: 1.5em;">"The 'McDonald's After </span><span class="aBn" style="line-height: 1.5em;" data-term="goog_683016810"><span class="aQJ">Midnight'</span></span><span style="line-height: 1.5em;"> menu works when customer traffic is light," Hume told us. "But it wouldn't work all day because it requires streamlining both breakfast and </span><span class="il" style="line-height: 1.5em;">burger</span><span style="line-height: 1.5em;"> menus to a few all-star items."</span>
<p class="utdU2e"><span style="line-height: 1.5em;"></span><span style="line-height: 1.5em;">So, it could take </span>a long time<span style="line-height: 1.5em;"> for McDonald's to figure out a way to do breakfast and burgers together. </span>
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<b>See Also:</b>
<ul><li>We tried Taco Bell's new 'Biscuit Taco' and the reviews are mixed</li><li>11 awesome Starbucks secret menu Frappuccinos</li><li>Taco Bell compares McDonald's to a communist dictatorship</li></ul>
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