Twitter Goes Nuts After San Francisco Radio Station Plays Nelly's 'Hot in Herre' On Loop For 4 Days
<span><img src="http://static2.businessinsider.com/image/532704586da811144fd9dac5-1200-600/nelly-hot-in-herre-2.png" border="0" alt="Nelly Hot In Herre" />A San Francisco radio station has been playing Nelly's 2002 hit "Hot in Herre" on repeat since Friday.</span>
<span>Turns out, the loop is part of a publicity stunt before the station changes to a new format. The Univision-owned Latino Mix 105.7, is relaunching as Hot 105.7, </span>RadioInsights.com<span> reports.</span>
<span>Apparently, p<span>laying a song on loop is a common publicity </span>stunt<span> to mark a radio station's format change. This weekend's prank reminded many in the Bay Area of <span>the 1992 format change of 107.7. to WiLD 94.9 after playing "Wild Thing" by Tone Loc for three days straight. In July, a new Toronto radio station played Rick Astley's "Never Gonna Give You Up" for a full week.</span></span></span>
Meanwhile, San Franciscans were baffled by the non-stop Nelly tunes.
B<span>y early Saturday morning, the topic was at the top of </span>Reddit<span>.</span><span> </span>It wasn't long before the hashtag #Nelly1057 was trending on Twitter <span>-</span> and the jokes were endless.
<blockquote class="twitter-tweet" lang="en">
Due to #Nelly1057, all clothing shops in Cali have been abandoned. Clothes are scattered along the streets. People walking around nude.
- Shade Guevara (@NujabWes) March 15, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
Can't change...the...station...good gracious, her ass must have been bodacious for 17 hours of this #nelly1057
- Manford B. Fresh (@theqbanmamba) March 15, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
predicting a #nelly1057 baby boom in nine months.
- g. (@anyonebutgil) March 15, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
I'm proud to say I was around to witness the biblical event of Nelly's Hot in Herre being played hours straight. I'll tell my friend's kids.
- Ben Collin (TTBB) (@bennyc50) March 15, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
Just when we all think radio is on the way out, Latino 105.7 goes and plays Nelly on loop for 15 hours. Why did we ever doubt you radio??
- Justin Beatty (@JustinLBeatty) March 15, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
When will CNN cut to the press conference about @LatinoMix1057 and the Nelly situation holding San Fransicans hostage already
- Ally Millar (@allyzay) March 15, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
Funny thing is, it has been strangely and uncomfortably warm in my house the past few days. Coincidence? I think not. #Nelly1057
- Nix Phantomhive (@NixInTransit) March 17, 2014</blockquote>
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<blockquote class="twitter-tweet" lang="en">
I kind of never want #Nelly1057 to end. It's comforting to know it will always be hot in herre
- Laura | Atomique47 (@Atomique47) March 17, 2014</blockquote>
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Relive the 2002 hit below:
<iframe width="420" frameborder="0" src="//www.youtube.com/embed/GeZZr_p6vB8"></iframe>
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