Pepsi Just Unveiled A Crazy New Soda Machine
Pepsi has unveiled a new soda machine capable of making more than 1,000 beverages.
The company revealed new self-service drink equipment at the National Restaurant Association show, Stephanie Strom at The New York Times reported.
The new machine, Spire, was created to compete with Coca-Cola's Freestyle machine, Strom writes. It has the appearance of a large tablet or iPhone, and lets customers use a touchscreen to select flavors.
The Spire is considerably smaller than the original Freestyle. Coke has recently released a smaller version after businesses complained, according to Strom.
Sara Eisen at CNBC tweeted a rendering of the new machine.
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Not an iPad... Pepsi's new spire fountain machine pic.twitter.com/R4N9p0LXll
- Sara Eisen (@SaraEisen) May 18, 2014</blockquote>
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Pepsi's Spire is available in select locations and will continue to roll out this year, the company said in a news release.
Examples of customizable beverages include Raspberry Lemon Mountain Dew and Vanilla Strawberry Diet Pepsi.
Pepsi provided this photo showing different versions of the Spire machinery.
<img src="http://static4.businessinsider.com/image/537a288169bedd4b76868b05-961-337/screen-shot-2014-05-19-at-11.50.48-am.png" border="0" alt="pepsi spire machinery" />
Pepsi has been innovating products to better compete with its chief rival.
Pepsi is the third-most-popular soda in America, behind Coca-Cola and Diet Coke.
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