Just sponsoring Pacquiao's shorts during his fight with Mayweather costs $2.3 million
The highly-anticipated boxing match between Floyd Mayweather and Manny Pacquaio on Saturday will likely go down as the biggest in history, on a number of counts.
All signs suggest the fight — which has been five years in the making — will break the all-time pay-per-view sales record — despite it costing between $90 to $100 to watch the bout live on TV.
<img src="http://static4.businessinsider.com/image/5541e64d69beddfe3cf0a749-797-593/screen-shot-2015-04-30-at-9.25.34-am.png" border="0" alt="boxing all time biggest pay per view">
For venues such as bars and restaurants, there will be at least a $20 cover charge ($20 multiplied by the fire capacity of the venue) to show the fight. Buffalo Wild Wings said that would equal around $5,100 per restaurant, which is too expensive for most of its franchises. But many other locations and homes will be showing the fight, generating around $300 million in US, Canada, and Puerto Rico alone, according to sports market research firm Repucom.
In addition, a further $13 million is expected to be made from closed-circuit international broadcasts, with networks predicting a further $35 million will be made in box office sales, according to Repucom.
<h3>The sponsorship numbers are equally meteoric</h3>
Pacquiao's promoter and president of Top Rank Todd duBoef told ESPN.com that their contracts with five title sponsors will add $13.2 million to the money generated by the fight, shattering previous records.
Tectate beer won the title sponsor rights to the fight, with an estimated $5.6 million bid, according to Repucom. The Tectate logo will be featured on the center of the ring mat, and on signage in and around the venue.
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Aside from the title sponsorship, Repucom says the limited space available on fighter's apparel is also being snapped up by advertisers. Manny Pacquaio's shorts alone will carry sponsorships worth approximately $2.3 million, generated by six brands.
The minimum overall sponsorship with Pacquaio (which takes in more than just his shorts) was set at $1 million, according to ESPN.
Only the Super Bowl really compares in the one-off sporting events space in terms of sponsorship — Pepsi paid "upward of" $7 million a year for its half-time show rights, according to a 2012 NBC report. However, Pepsi has a wider 10-year sponsorship agreement with the NFL, worth an estimated $90 million per season, so it's likely the half-time show is packaged up within those rights.
During the ad breaks, movie studios have snapped up expensive ad slots. Trailers being aired will include "Terminator Genisys," "Mission Impossible: Rogue Nation," and "SouthPaw," ESPN reports.
Repucom provided this infographic which demonstrates just how big a money maker the super-hyped Mayweather-Pacquiao fight is set to be.
<img src="http://static1.businessinsider.com/image/5541ea6b69bedd147ef0a74f-744-972/screen-shot-2015-04-30-at-9.42.50-am.png" border="0" alt="Mayweather Pacquiao numbers">
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