Hershey Just Made Its First Acquisition That Isn't Candy
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Hershey is making a big move away from candy.
The chocolate empire just agreed to purchase KRAVE Pure Foods, Inc., the company behind KRAVE jerky.
This is part of Hershey's quest to become a bigger force in the snacking industry.
Michele G. Buck, North American president at Hershey, said the company's simple ingredients appeal to modern consumers:
<p style="padding-left: 30px;"><span>"KRAVE jerky is a great fit to our portfolio and overall snacks and adjacencies strategy ... </span><span>The KRAVE brand delivers on portable and protein nutrition while also understanding consumers' food preferences, including the desire for simple ingredients and transparency, something that is also a part of Hershey's strategic vision. We are excited to add KRAVE jerky's unique, chef-inspired products and be a part of this transformational category."</span>
<span>KRAVE jerky includes flavors such as sweet chipotle, black cherry barbecue, chili lime, and pineapple orange.</span>
<span>The company posted a photo of chocolate-covered jerky on its Facebook page:</span>
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<b>See Also:</b>
<ul><li>The World's Most Elusive Cat Has Been Captured On Video</li><li>13 Awesome Mexican Chain Restaurants That Aren't Chipotle</li><li>Hershey's Just Blocked British Chocolate From Entering The US — And Fans Are Furious</li></ul>
SEE ALSO: Hershey's Just Blocked British Chocolate From Entering The US — And Fans Are Furious
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