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Kim Kardashian West Mocks Her Vanity In T-Mobile's Tongue-In-Cheek Super Bowl Ad

Posted January 26, 2015 10:00 pm

Lara O'Reilly

Kim Kardashian West is the star of T-Mobile's Super Bowl ad, which the brand released online Monday ahead of the big game this weekend.

The 30-second spot sees Kim "Kardashian West, Famous Person" take on a PSA-style of delivery to explain how each month millions of gigs of data are "tragically" taken back from consumers by wireless companies.

Data, Kardashian West says, that consumers paid for that could have been used to see her makeup, outfits, and vacations.

And, yes, there are a few shots of her (clothed) derriere.

T-Mobile has a "Data Stash" offer, which rolls over unused mobile data to the following month.

This year's commercial acts as the follow-up to T-Mobile's 2014 Super Bowl campaign. Last year the company, which describes itself as the "Uncarrier," ran three ads, including a simple text-only spot explaining how the carrier had killed off the long-term contract. Ironically, the ad also said: "Maybe next year, we'll do an ad with overpaid movie stars."

And do that they most certainly have.

Here's the ad:

Here is one of last year's efforts:

The other two ads starred NFL quarterback Tim Tebow humorously doing things that could apparently be done only without a contract  such as delivering a baby and addressing the United Nations.

Advertisers are paying Super Bowl XLIX broadcaster NBC between $4.4 million and $4.5 million to air a 30-second commercial during this year's matchup between the Seattle Seahawks and the New England Patriots.

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