This New Food Delivery Startup Makes Lunchtime Easier By Limiting Diners' Choices
Sometimes, having to make too many decisions can be a bad thing.
That's why I was really impressed with my trial of City Lunch Club, a recently launched company that's putting a new spin on food delivery.
Unlike food delivery services like Seamless, which offer endless options, City Lunch Club offers just three menu items from a different restaurant every day.
Click here to see how City Lunch Club Works >>
The startup has partnered<span style="line-height: 1.5em;"> with 25 restaurants in New York City to deliver fresh, high-quality lunches to subscribers. Members choose how many meals they want to order in one week, with lunches costing between $10.99 and $12.99 depending on how many they select. </span>
I tried out the City Lunch Club for five days. An email arrived early each morning with the day's restaurant and lunch options and I picked my lunch with the click of a button. The startup schedules lunch to arrive between 11:30 a.m. and 1 p.m., and they followed through every day of my trial. My food arrived between 12:15 and 12:45 on each of the five days, and it was always warm.
<span>My one complaint would be that the quantity of food that arrived was much more than I would ordinarily eat for lunch, and I always had leftovers. Excess food isn't necessarily a bad thing, but this delivery service may not be the way to go if you're looking for a light lunch. </span>
Still, I definitely enjoyed the huge variety of meals I received while trying out the City Lunch Club, and it was a huge upgrade from the sandwich or salad I would usually pick up from a place down the street.
<span>The company is currently serving customers in zip codes 10010 and 10003; it hopes to expand to the rest of Manhattan in the next few months.</span>
Disclosure: City Lunch Club compensated us for the meals we tried with their delivery service.
<h3>On Wednesday morning, the first day of my trial, I woke up to this e-mail from City Lunch Club. First up was Zampa, an Italian restaurant in the West Village. </h3>
<h3>I chose the mixed greens and pasta salad, which they confirmed would arrive between 11:30 and 1. </h3>
<h3>Here's what all of our food looked like when it arrived at 12:30. </h3>
<h3>A coworker ordered the grilled chicken with avocado and a tricolore salad. </h3>
<b>See the rest of the story at Business Insider</b>
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