Here's How A CEO Evaluates Job Candidates On Social Media
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What you do on Facebook may be more influential to your job search than what you say on your resume, <span style="line-height: 1.5em;">according to Shon Burton, founder and CEO of jobs platform </span>HiringSolved.
<span style="line-height: 1.5em;">Burton says he breaks social media profiles into the three types of information they can reveal about a candidate: contact details, location details, and insight into hobbies and interests. He thinks the complete picture offered by social media is much better at sizing up a candidate than the traditional resume and cover letter combination.</span>
"<span>Resumes are dense, often unreadable, and ignorable," Burton tells Business Insider. "<span>Facebook, LinkedIn, and Twitter, yes, but also YouTube, Instagram, Tumblr, Pinterest, Spotify and others - these are the places you see a candidate's real interests at work, as well as their abilities in motion."</span></span>
<span><span>The first category of social media - communication sites - includes Twitter, LinkedIn, and Facebook. These profiles help recruiters or hiring managers contact and communicate with potential employees in a way they never could previously. </span></span>
<span><span>The second is location-tracking sites like Yelp and Foursquare. These help recruiters pinpoint where you are and where you've traveled, potentially confirming your location and also revealing where you spend your time. </span></span>
<span><span>Finally, insight platforms may include LinkedIn and Facebook, as well as Quora and GitHub. These types of social media sites help employers get a sense of what you know about and what you're interested in learning. Especially in this last category, having a profile that reflects <span>professionalism and a </span>clear interest in your chosen field can make or break a job opportunity.</span></span>
<span><span>"Today it's much harder to get hired as a software engineer at Google or Apple or Twitter if you haven't been sharing your work on a site like GitHub," Burton explains. "That's a huge change from five years ago. Hiring managers will literally say, 'No GitHub? What's wrong with this picture?'"</span></span>
<span><span>The bottom line: Think carefully about all of your social media profiles and what they might say about you.</span></span>
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