The Daily Register - Harrisburg, IL
Advice to new brewers
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By Norman Miller
Sept. 24, 2013 5:15 p.m.

I donít typically offer advice to brewers, except to say to brew a beer with coconut and youíll be a millionaire.
I donít brew and I donít own a business, so I donít typically want to give business and brewing advice.
However, I do drink a lot of beer (research) and I feel I can objectively taste when a beer is good, or if there is something wrong with the beer. I typically know when a beer is something I just donít like compared to when something is wrong with a beer.
And lately, with a couple of new breweries, Iíve tasted a lot of wrong in the beers. Iím not going to call the breweries out yet because they are in their infancy stages and still can correct the problems.
Iím going to offer this one piece of unsolicited advice to these brewers, and bad-beer-catother new breweries in planning Ė donít release beer until youíre absolutely ready. If the beer is not where you want it to be, donít release it because if youíre not happy with it thereís a good chance the people you want to buy it wonít be happy with it.
With all the new breweries popping up everyday, you may only get that one chance to impress a buyer. If you provide them with a beer that is obviously infected or has other flaws, you may have lost a customer forever.
Take the time, do it right, and bring something good to the market. We beer drinkers want to support you and buy your beer, so give us something that we can enjoy.

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