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The Daily Register - Harrisburg, IL
National cartoonist Dave Granlund's blog features his take on politics and current events -- in cartoon form
Finally! TV Commercials to Get Quieter
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About this blog
By Dave Granlund
National cartoonist Dave Granlund's blog features his take on politics and current events. Dave has been an editorial cartoonist published in daily newspapers since 1977. Born in Ware, Mass., Granlund began drawing cartoons in grade school and at ...
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Dave Granlund's Editorial Cartoons
National cartoonist Dave Granlund's blog features his take on politics and current events. Dave has been an editorial cartoonist published in daily newspapers since 1977. Born in Ware, Mass., Granlund began drawing cartoons in grade school and at age 16, he was published on the editorial pages of local weekly newspapers. His eight-year enlistment in the USAF included assignments with SAC HQ and with Headquarters Command, where his duties included work as head illustrator for the Presidential Inaugural Subcommittee and providing briefing charts for the White House and support for Air Force One. As part of NATO in Operation Looking Glass with the Airborne Command Post, he was awarded the Joint Service Commendation Medal. Dave's newspaper honors include awards from UPI, New England Press Association, International Association of Business Communicators, The Associated Press and Massachusetts Press Association. His work has been nominated numerous times for the Pulitzer Prize. His pastimes and interests include history, wood carving, antique tractors and Swedish language studies.
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By TV Guide
Dec. 13, 2012 6 p.m.



Nicole Kidman | Photo Credits: Chris Jackson/Getty Images

Say goodbye to those obnoxiously loud television commercials! Starting Thursday at midnight, commercials will legally have be within two decibels of the programming during which they air.

According to Today, 2 db isn't just a random number. Joe Addalia, Hearst Televison's director of technology projects, provided research that suggests that anything louder than 2 decibels is "the difference between viewers reaching for the remote and not."

Has your favorite show been canceled?

Though there have always been volume limits on programming set by stations, the upper limit was set to accommodate peak sounds such as a gunshot.  Before the implementation of the new law, called the Commercial Advertisement Loudness Mitigation Act (CALM), advertisers tended to air entire commercials at the peak level.

Joel Kelsey, legislative director for Free Press, explained the need for the CALM Act, stating that loud commercials "have consistently been one of the issues consumers are most energized to write the FCC about. They don't like being screamed at every time the program breaks to buy deodorant."

Are you excited about quieter commercials?





View original Finally! TV Commercials to Get Quieter at TVGuide.com

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